And Gorby is an Honourable Man

From the newswires:

“Gorbachev” and “Gorby” now available only for “honourable” publicity

Mikhail Gorbachev, the last leader of the Soviet Union, has secured the names “Gorbachev” and “Gorby” as brand names to protect his image, one of his aides said Thursday.

The man responsible for the fall of the Soviet empire took action out of concern at the increasing use of his name and image for commercial purposes, press attache Vladimir Polyakov told AFP.

The measure is designed to “defend Mr Gorbachev’s name by legal means” against unlawful appropriation, Polyakov said, citing in particular the case of a vodka producer in the Volga city of Nizhny Novgorod who used the former president’s portrait on his bottles…

Elsewhere, the spokesman said, Gorbachev’s name or image has been used without authorisation to sell construction materials in the United States and noodles in Japan.

Henceforth Gorbachev will only allow his name to be used in relation to “honourable products,” he said.

In the 1990s Gorbachev allowed his name to be used to advertise Apple computers and the Pizza Hut fast-food chain…

As reported by Agence France-Presse.

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